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Cingular Wireless
Recognizing that nearly half of all young voters use cell phones every day, Cingular Wireless is launching its first major initiative to use wireless technology to give America's youth a voice in the political process during the 2004 Presidential Election. This multi-pronged grassroots campaign is aimed at driving voter registration, participation and issue education, and includes partnerships with MTV's Choose of Lose 2004, Comedy Central's Indecision 2004, and Motorola through a joint sponsorship of Rock The Vote. "Cingular is excited to help young voters get more involved in the 2004 Presidential Election, and ultimately exercise their right to vote," said Marc Lefar, Chief Marketing Officer of Cingular Wireless. "We are satisfied that we have found ways to use wireless technology in educating and engaging young Americans in the democratic process." With its partners, Cingular will help young voters send and receive messages to encourage voter registration, receive election news and updates from relevant news sources and celebrities, and participate in and receive results of wide-ranging political polls. Cingular is also hosting a new youth portal called Cingular Election Headquarters, where customers can learn more Cingular's partnerships and ways to get involved in the election. |