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Patagonia
In keeping with a longstanding tradition of running thought-provoking environmental action campaigns, Patagonia has launched Vote the Environment, a multi-channel campaign to engage customers in a dialogue on environmental issues and encourage them to make the environment their central issue when voting on November 2. The company cites recent studies showing that although 60 percent of Americans say they care about the environment, issues like the economy and national security tend to eclipse the environment in the voting booth. "We believe David Brower was right on the mark when he said, "There's no business to be done on a dead planet," said Rick Ridgeway, Executive Vice President of Marketing and Communications for Patagonia. "On a dead planet, there's no economic activity, no nations to protect, and no jobs to be had. All other issues pale in comparison." The campaign is integrated into each of Patagonia's channels and communication vehicles, from print advertisements to customer emails. Some highlights include an online voter registration website, voter registration tables at Patagonia retail stores, and a catalog of essays on the environment by prominent authors. Patagonia is also promoting a timely independent film on the life of David Brower called "Monumental: David Brower's Fight for Wild America." Ridgeway adds, "We want our customers to see that they too have a powerful voice, and they can make their voices heard by voting the environment on Election Day." |