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Beyond Physical Therapy
As a business devoted to exercising the right way, it seemed only natural we should emphasize an equally important exercise - the right to vote. With a clientele ranging from college kids to senior citizens, we are in the perfect position to get the message out to a wide variety of people. Our exercises focus on increasing flexibility and strength, and we believe exercising the right to vote does that for an individual on a much bigger level. Just as doing physical therapy exercises leads to change, so does voting. Voting is one small movement that impacts our lives in so many ways. Our underlying message is if you don't vote, you'll only hurt yourself. And as a business devoted to healing people, we certainly don't want that. By selling November 2 T-shirts, displaying posters and providing our clients with the opportunity to register to vote, we are urging people to flex something that is key to democracy - the power to choose. |