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With Election Day approaching, and with the knowledge that only 51% of eligible voters participated in the 2000 election, New Belgium Brewing Company decided to get involved and create both an employee and customer campaign to inspire and motivate people to vote this November 2nd. To reach customers New Belgium is offering onsite voter registration during the weekend of the Great American Beer Festival, October 1st and 2nd, at their Fort Collins Brewery. New Belgium is also adding a custom link to register to vote on their website www.newbelgium.com. To promote the vote to employees, New Belgium is sending out three emails, one to invite all employees to register to vote including a link to the New Belgium voter registration page, a second email a couple of weeks before the election to remind everyone to vote including the company policy for time out to vote, and lastly, a reminder on Election Day to make it to the polls. |