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Sunkist/7-Eleven
"We realized we had a landmark opportunity to empower consumers with a retail partner program, and 7-Eleven was the right retailer. It's a great destination to house Rock the Vote information, and it's heavily frequented by two customer segments less likely to be registered to vote: 18-22 year-olds and Hispanics. We're proud to work with Rock the Vote on this important initiative." Tony Jacobs, Vice President Sunkist Soda Rock the Vote has partnered with Sunkist Orange Soda, 7 UP and 7-Eleven, Inc. in an effort to mobilize 20 million young people to vote at the polls on Nov. 2. One of the nation's leading nonprofit non-partisan youth voter organizations and Sunkist Soda plan to distribute at least 1 million voter registration forms in both English and Spanish via voter registration kiosks placed in participating 7-Eleven stores across the country. They will also encourage 7-Eleven customers to sign Rock the Vote pledge cards reflecting a commitment to vote on Election Day. The partnership includes in-store signage that drives customers to the Rock the Vote kiosk, located within participating 7-Eleven stores. An in-store coupon at the kiosk will offer savings on Sunkist, 7 UP and Super Big Gulp drinks. In addition, Super Big Gulp cups spotlight recording artists slated to perform on the 2004 Rock the Vote bus tour, including Maroon 5, the Black Eyed Peas, Alanis Morissette and Joss Stone. |