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Working Assets
When Working Assets, a socially responsible long distance, wireless, and credit card company, decided to dedicate 1 percent of its gross revenue to support philanthropic activity in 1989, they were considered visionary. But now that Working Assets is dedicating an additional 1 percent of its gross revenue to launch an initiative to register 1 million new voters for the 2004 election, many consider them legendary. This initiative, called Your Vote Matters, is easily one of the most ambitious commitments to democracy ever made by a private company. Nevertheless, Working Assets has already registered over 600,000 new voters. Working Assets plans to accomplish this goal on two fronts. First, Working Assets is providing easy on-line voter registration at www.yourvotematters.org. This website provides support for the voter registration initiatives of other non-profits. Second, Working Assets is providing significant, ongoing field voter registration grants to represent citizens in underserved communities. |