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Match.com
Recognizing that almost 39 million singles in America did not vote in the 2000 presidential election, Match.com, the global leader in online dating, has launched a voter awareness program to encourage singles to make their voices heard in 2004. The program, called "Every Single Vote Counts," consists of both online and offline programs designed to provide singles with the information and resources they need to register to vote and become politically active in their local communities. With more than 12 million members, Trish McDermott, Vice President of Romance at Match.com, believes the company has an incredible opportunity to get more singles involved in the political process. "America's singles population represents a massive, yet rarely segmented, voting block," said McDermott, referring to the over 80 million single adults eligible to vote in the United States. "We think the two major political parties will benefit from hearing what's on the minds of the singles constituency this year." And voting is also good for singles looking for their special someone! According to recent Match.com survey, 91 percent of their single customers believe they are more likely to fall in love with a registered voter than a non-registered voter. Online, Match.com will be posting banners on its website that provide information on how to register to vote. Email messages will also be sent to Match.com members encouraging them to get involved in the campaign of their choice. Offline, Match.com will have voter registration tables at its events for singles around the country and will host parties where singles can gather to watch the presidential debates. |